Category: Design Advice

DIY: Why Pay for Logo Design?

Why is a logo so important? A logo is a memorable graphic or logotype that identifies your product or service among the sea of brands. It doesn’t aim to encapsulate your mission statement or everything you sell, service or specialize in. Your logo is the foundation of your business identity and it works hard on your behalf. First impressions of that logo can make or break a potential customer’s impression of you.