Author Archives: kalacreative

Inspired by… Charli Marie

My latest inspiration is a New Zealand designer and entrepreneur living in London named Charli Marie. She posts¬†design videos every Saturday about tools, projects, and concepts and vlogs every Tuesday about her life as a designer. I’ve started binging her content and if you want an example of strong and consistent branding, Charli’s got it in spades!

DIY: Why Pay for Logo Design?

Why is a logo so important? A logo is a memorable graphic or logotype that identifies your product or service among the sea of brands. It doesn’t aim to encapsulate your mission statement or everything you sell, service or specialize in. Your logo is the foundation of your business identity and it works hard on your behalf. First impressions of that logo can make or break a potential customer’s impression of you.