Inspired by… Charli Marie

Hey designers, future designers, and friends! After a long hiatus, I’m finally giving this site and blog some much needed attention. I maintain a fairly active Pinterest board—Ms. E’s Design Board… yet after being steeped in graphic design for nearly 30 years, I figure I’ve got some credibility and info to share that goes beyond a pin… so here goes.

Charli MarieMy latest inspiration is a New Zealand designer and entrepreneur living in London named Charli Marie. She posts design videos every Saturday about tools, projects, and concepts and vlogs every Tuesday about her life as a designer. I’ve started binging her content and if you want an example of strong and consistent branding, Charli’s got it in spades! Continue reading

DIY: Why Pay for Logo Design?

Starbucks Logo

Why is a logo so important?

A logo is a memorable graphic or logotype that identifies your product or service among the sea of brands. It doesn’t aim to encapsulate your mission statement or everything you sell, service or specialize in. Your logo is the foundation of your business identity and it works hard on your behalf. First impressions of that logo can make or break a potential customer’s impression of you. Continue reading